{"product_id":"9780132603522","title":"Establishing Your Major Social Media Objectives and Key Strategies","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eHow to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business \u003c\/i\u003e(9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow to set clear objectives for your social media initiative that link tightly with your overall marketing strategies.\u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eCommon objectives for a social media program range from driving Web site traffic to increasing customer engagement. But whatever your stated objectives are, only one thing is important: You need to integrate your social media campaign into your marketing campaign so that they can both show a quantifiable ROI.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147781128432,"sku":"9780132603522","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132603522_p0.jpg?v=1763641030","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132603522","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}