{"product_id":"9780132609821","title":"Sustainable Disruptive Innovation","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eDoing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth \u003c\/i\u003e(9780137083640) by Inder Sidhu. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow to focus your innovation where it offers the greatest promise for sustainable competitive advantage.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhen people think of innovation, they tend to envision life-saving medical devices or advanced solar-powered energy panels. Laundry detergent doesn’t typically leap to mind. But it does to the men and women of Procter \u0026amp; Gamble (P\u0026amp;G). Their new liquid laundry detergents may never win FDA approval or push the envelope of photovoltaic materials, but they are transforming the way Americans wash their clothes. The secret is….\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119422226672,"sku":"9780132609821","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132609821_p0.jpg?v=1763640321","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132609821","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}