{"product_id":"9780132612753","title":"Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eHow to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business \u003c\/i\u003e(9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUnderstand the broad range of social media tools and platforms available to you–and how to weave together a campaign that works.\u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eSocial media is similar to a snowball. When it gets going, it builds. With a little luck and a good amount of work, your campaign will create its own momentum. But it’s not just about uploading a YouTube video or creating a LinkedIn profile. It’s about creating a wide variety of channels through which customers and prospects can connect with you.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119538389232,"sku":"9780132612753","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132612753_p0.jpg?v=1763640306","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132612753","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}