{"product_id":"9780132615228","title":"Doing Things Right and Wrong Matters: Excellence and Relevance","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eDoing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth\u003c\/i\u003e (9780137083640) by Inder Sidhu. Available in print and digital formats.\u003c\/p\u003e \u003cp\u003eWhy successful innovation requires both excellence and relevance--and how to achieve them both.\u003c\/p\u003e \u003cp\u003e\"A truly 21st century idea.\" \"Bigger than the Internet.\" \"More important than the personal computer.\" These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn't as attainable as excellence....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119399354608,"sku":"9780132615228","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132615228_p0.jpg?v=1763640369","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132615228","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}