{"product_id":"9780132618489","title":"Get Bold: Using Social Media to Create a New Type of Social Business","description":"\u003cp\u003e“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”\u003cbr\u003e--\u003cb\u003eGuy Kawasaki\u003c\/b\u003e, author of \u003ci\u003eEnchantment\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“Get Bold is...a book to be embraced, studied, and implemented.”\u003cbr\u003e--\u003cb\u003eJeffrey Gitomer\u003c\/b\u003e, author of \u003ci\u003eThe Little Red Book of Selling \u003c\/i\u003eand \u003ci\u003eSocial BOOM!\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWith Forewords by Charlene Li, author of \u003ci\u003eOpen Leadership\u003c\/i\u003e, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eHow to Drive Maximum Business Value from Social Media!\u003cbr\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eFrom Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eA complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:\u003cbr\u003e \u003cb\u003eA\u003c\/b\u003elign organizational goals and culture\u003cbr\u003e \u003cb\u003eG\u003c\/b\u003eain social trust\u003cbr\u003e \u003cb\u003eE\u003c\/b\u003engage through experiences\u003cbr\u003e \u003cb\u003eN\u003c\/b\u003eetwork your business processes\u003cbr\u003e \u003cb\u003eD\u003c\/b\u003eesign for reputation and risk management\u003cbr\u003e \u003cb\u003eA\u003c\/b\u003enalyze your data\u003cbr\u003e...and win!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUsing social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eIn \u003ci\u003eGet Bold\u003c\/i\u003e, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation\/risk management, analytics, and even globalization.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003ePacked with detailed workstreams, expert guidance, and real case studies, \u003ci\u003eGet Bold \u003c\/i\u003ecan help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Identify the transformations needed to become a Social Business \u003c\/li\u003e  \u003cli\u003e  More fully leverage internal and external networks you already have \u003c\/li\u003e  \u003cli\u003e  Engage customers with “integrated, interactive, and identifying” experiences \u003c\/li\u003e  \u003cli\u003e  Use social techniques to streamline, extend, and improve your processes \u003c\/li\u003e  \u003cli\u003e  Manage the risks of deeper connections with clients and employees \u003c\/li\u003e  \u003cli\u003e  Analyze and socialize data to discover what’s happening and predict what’s coming \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071654379760,"sku":"9780132618489","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132618489_p0.jpg?v=1763640661","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132618489","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}