{"product_id":"9780132640176","title":"Sams Teach Yourself Google AdWords in 10 Minutes","description":"\u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eSams Teach Yourself Google AdWords in 10 Minutes\u003c\/i\u003e gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eTips point out shortcuts and solutions\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCautions help you avoid common pitfalls\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eNotes provide additional information\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003ePlain English definitions explain new terms\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e10 minutes is all you need to learn how to… \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eIdentify goals, target markets, and demographics\u003c\/li\u003e  \u003cli\u003eCreate your AdWords account and publish your first test ads\u003c\/li\u003e  \u003cli\u003eWrite great ads and continually improve your copy\u003c\/li\u003e  \u003cli\u003eSchedule ads for the right times of day, days of the week, holidays, and seasons\u003c\/li\u003e  \u003cli\u003eMaster AdWords’ tools for managing accounts, bids, keywords, and ads\u003c\/li\u003e  \u003cli\u003eChoose, fine-tune, and optimize keywords\u003c\/li\u003e  \u003cli\u003eUse AdWords to complement organic search engine optimization (SEO) campaigns\u003c\/li\u003e  \u003cli\u003eUse geotargeting and other advanced techniques\u003c\/li\u003e  \u003cli\u003eProfit from AdWords’ suggestions–and know when to ignore them\u003c\/li\u003e  \u003cli\u003eUtilize AdWords reporting to improve your ads’ profitability \u003c\/li\u003e  \u003cli\u003eControl spending, manage cash flow, and reduce costs without impacting results\u003c\/li\u003e  \u003cli\u003eTroubleshoot your AdWords campaigns\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119497396464,"sku":"9780132640176","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132640176_p0.jpg?v=1763640251","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132640176","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}