{"product_id":"9780132655750","title":"The Truth About Best Branding Practices (Collection)","description":"\u003cp\u003e \u003cb\u003e150 powerful bite-size techniques for creating high-value brands – and keeping them strong!\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThree full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… \u003ci\u003eand much more!\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eFrom world-renowned leaders and experts, including \u003c\/i\u003e \u003cb\u003eBrian D. Till, Donna Heckler, Michael R. Solomon, \u003c\/b\u003eand\u003cb\u003e William S. Kane\u003c\/b\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47183589671152,"sku":"9780132655750","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132655750_p0.jpg?v=1763640372","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132655750","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}