{"product_id":"9780132658607","title":"100 Things Every Designer Needs to Know About People","description":"We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.\u003cbr\u003e \u003cbr\u003eLearn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:\u003cbr\u003e \u003cul\u003e \u003cli\u003eWhat grabs and holds attention on a page or screen? \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eWhat makes memories stick? \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eWhat is more important, peripheral or central vision? \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eHow can you predict the types of errors that people will make?\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eWhat is the limit to someone’s social circle?\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eHow do you motivate people to continue on to (the next step? \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eWhat line length for text is best?\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eAre some fonts better than others? \u003c\/li\u003e \u003c\/ul\u003eThese are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.\u003cbr\u003e \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47172120805616,"sku":"9780132658607","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132658607_p0.jpg?v=1763641692","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132658607","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}