{"product_id":"9780132659338","title":"The Top 10 Things You Must Know About Sales","description":"\u003cp\u003eSkills, facts, strategies, techniques…whatever it takes! FT Press’s quick new \u003cb\u003eTop 10s\u003c\/b\u003e bring together the 10 most crucial things you MUST know to get great results, right now! \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eTen powerful ideas and easy techniques for supercharging your sales career and selling more--starting today!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“You can lead a horse to water, but you can’t make it drink.” But what if you make the horse thirsty? That’s the essence of a sale: getting the energy, excitement, and commitment to come from the customer. Here are ten ways to prepare for that moment, make sales happen, and make them a positive experience for the customer....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106435154160,"sku":"9780132659338","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132659338_p0.jpg?v=1763640381","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132659338","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}