{"product_id":"9780132678025","title":"Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization","description":"\u003cp\u003e \u003cb\u003eUse Social and Viral Technologies to Supercharge Your Customer Service!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e  \u003cp\u003eUse this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. \u003ci\u003eSocial Media ROI \u003c\/i\u003edelivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYou’ll learn how to:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Align social communications with broader business goals and functions  \u003c\/li\u003e\n\u003cli\u003e  Plan for effective performance measurement  \u003c\/li\u003e\n\u003cli\u003e  Establish clarity of vision, purpose, and execution  \u003c\/li\u003e\n\u003cli\u003e  Implement guidelines and operations for effectively managing social media  \u003c\/li\u003e\n\u003cli\u003e  Get started by “listening before talking”  \u003c\/li\u003e\n\u003cli\u003e  Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives  \u003c\/li\u003e\n\u003cli\u003e  Use social media to deliver real-time, optimized customer support  \u003c\/li\u003e\n\u003cli\u003e  Leverage mobility and the “on-the-fly” social media culture  \u003c\/li\u003e\n\u003cli\u003e  Measure FRY (Frequency, Reach, and Yield) \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eIncludes a foreword by Brian Solis.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080271446256,"sku":"9780132678025","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132678025_p0.jpg?v=1763641039","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132678025","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}