{"product_id":"9780132681841","title":"YouTube for Business: Online Video Marketing for Any Business","description":"\u003cp\u003eYouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThat’s where this book comes in. The valuable information and advice in \u003ci\u003eYouTube for Business \u003c\/i\u003ehelp you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eIn this updated second edition of \u003ci\u003eYouTube for Business, \u003c\/i\u003eyou learn how to\u003c\/p\u003e  \u003cp\u003e• Develop a YouTube marketing strategy\u003c\/p\u003e  \u003cp\u003e• Decide what types of videos to produce\u003c\/p\u003e  \u003cp\u003e• Shoot great-looking YouTube videos—on a budget\u003c\/p\u003e  \u003cp\u003e• Edit and enhance your videos\u003c\/p\u003e  \u003cp\u003e• Create a brand presence with your YouTube channel\u003c\/p\u003e  \u003cp\u003e• Produce more effective YouTube videos\u003c\/p\u003e  \u003cp\u003e• Promote your videos on the YouTube site\u003c\/p\u003e  \u003cp\u003e• Link from your videos to your website with Call-to-Action Overlays\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080271806704,"sku":"9780132681841","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132681841_p0.jpg?v=1763640379","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132681841","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}