{"product_id":"9780132685597","title":"The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing","description":"\u003cp\u003eSkills, facts, strategies, techniques…whatever it takes! FT Press’s quick new \u003cb\u003eTop 10s\u003c\/b\u003e bring together the 10 most crucial things you MUST know to get great results, right now! \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eTen powerful techniques and crucial insights for measuring social media ROI--and optimizing it!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhen you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else--traffic, comments, followers, leads--is just a stop along the way. Without positive ROI, there’s really no reason to run a social media campaign. Here are ten things you must know to measure the effectiveness of social marketing….\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106513109232,"sku":"9780132685597","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132685597_p0.jpg?v=1763641717","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132685597","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}