{"product_id":"9780132693516","title":"How to Make Money Marketing Your Business on Facebook","description":"\u003cp\u003eThe condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eLike the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization?\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. \u003ci\u003e2011 is all about execution.\u003c\/i\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119497462000,"sku":"9780132693516","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132693516_p0.jpg?v=1763640281","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132693516","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}