{"product_id":"9780132695015","title":"Escaping the Survival Trap at the Bottom of the Pyramid","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eEntrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation \u003c\/i\u003e(9780137079261) by Eric Kacou. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhy the world’s poorest stay so poor: understanding the real root cause to create solutions that really work.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFinding ways to solve poverty while tapping into economic opportunity at the “Bottom of the Pyramid” requires that we discover why poverty persists. Getting to the root cause requires we look at the problem from the perspective of typical individuals in “Bottom of the Pyramid” markets. Let’s consider them.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119539110128,"sku":"9780132695015","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132695015_p0.jpg?v=1763641049","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132695015","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}