{"product_id":"9780132695138","title":"Love Your Emotions--But Don't Trade Them","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eNever Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity \u003c\/i\u003e(9780137071555) by David Gaffen. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow to control the emotions and cognitive dissonance that get so many individual investors in trouble.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eMore than 80% of U.S. drivers consider themselves above average. This cognitive dissonance appears in the stock market as well, in the guise of investors who believe they are superior traders. The ability to consistently outsmart the markets is exceedingly rare. The attitude that we’ll somehow be able to avoid the pitfalls allows savvier types to capitalize on our mistakes.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119626666224,"sku":"9780132695138","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132695138_p0.jpg?v=1763640394","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132695138","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}