{"product_id":"9780132698016","title":"Lessons for Competing in the Tough World of Retail","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eCompeting in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers\u003c\/i\u003e (9780132459198) by Barry Berman. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eAccording to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--\u003ci\u003enot ideal\u003c\/i\u003e--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119626797296,"sku":"9780132698016","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132698016_p0.jpg?v=1763640285","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132698016","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}