{"product_id":"9780132698993","title":"So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap","description":"\u003cp\u003e \u003ci\u003e“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.”\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e–JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX\u003c\/p\u003e  \u003cp\u003e \u003ci\u003e \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e“When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. \u003c\/i\u003e \u003cb\u003e \u003ci\u003eSo, You Want To Start A Business? \u003c\/i\u003e \u003c\/b\u003e \u003ci\u003eis the blueprint I needed to get organized and put all the right things in place.”\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e–KORY BAILEY, Owner, Creative Counterpart\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eBuild the Successful Company You’ve Always Wanted to Own!\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eAvoid the 8 disastrous operational mistakes that kill new businesses\u003c\/li\u003e  \u003cli\u003eWalk step-by-step through the entire process of building a winning business\u003c\/li\u003e  \u003cli\u003eMaster 55 amazingly simple rules of business success\u003c\/li\u003e  \u003cli\u003eFor every entrepreneur and potential entrepreneur...no previous business experience necessary!\u003c\/li\u003e  \u003cli\u003e \u003ci\u003eLaunch the winning business you’ve always wanted…or make more money in the business you’ve already started!\u003c\/i\u003e \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eMore than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that \u003ci\u003ethrives\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUnlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThroughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting \u003ci\u003eright now\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhat really makes a successful entrepreneur?\u003c\/p\u003e  \u003cp\u003e \u003ci\u003eWhat they do, how they act...and how to find your best path to business success\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eGet the 3 “Ws” right from the start\u003c\/p\u003e  \u003cp\u003eWhat \u003ci\u003ewill you sell, \u003c\/i\u003ewho \u003ci\u003ewill buy it–and \u003c\/i\u003ewhy \u003ci\u003ewill they buy it?\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e55 simple, indispensable rules for success\u003c\/p\u003e  \u003cp\u003e \u003ci\u003eWhat you must know about customers, competitors, and your employees\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe art and science of managing people, operations, and growth\u003c\/p\u003e  \u003cp\u003e \u003ci\u003eCreate processes, set priorities, maximize quality, measure people–\u003c\/i\u003eand improve every day\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119662907632,"sku":"9780132698993","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132698993_p0.jpg?v=1763640386","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132698993","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}