{"product_id":"9780132701181","title":"The Truth About Creating Brands People Love","description":"\u003cp\u003e \u003ci\u003eBranding: secrets revealed, best practices explained, pitfalls exposed! \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e• The truth about positioning brands and developing brand meaning \u003c\/p\u003e  \u003cp\u003e• The truth about brands as corporate profit drivers \u003c\/p\u003e  \u003cp\u003e• The truth about advertising, pricing, segmentation, and more\u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eSimply the best thinking\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003ethe truth and nothing but the truth \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”\u003c\/p\u003e  \u003cp\u003eDAVID AAKER, Vice-Chairman, Prophet and Author of \u003ci\u003eBuilding Strong Brands\u003c\/i\u003e and \u003ci\u003eSpanning Silos\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119770517744,"sku":"9780132701181","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132701181_p0.jpg?v=1763640397","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132701181","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}