{"product_id":"9780132701204","title":"The Truth About What Customers Want","description":"\u003cp\u003eCustomers demystified! How you can move them to buy...buy more...and keep on buying! \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  The truth about what customers really want, think, and feel  \u003c\/li\u003e\n\u003cli\u003e  The truth about keeping current customers happy–and loyal  \u003c\/li\u003e\n\u003cli\u003e  The truth about the newest trends and advances in consumer behavior \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSimply the best thinking\u003c\/p\u003e  \u003cp\u003eTHE TRUTH AND NOTHING BUT THE TRUTH\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“Michael Solomon’s \u003ci\u003eThe Truth About What Customers Want\u003c\/i\u003e contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”\u003c\/p\u003e  \u003cp\u003eTim Dunphy, Senior Marketing Manager, Consumer Insights, Black \u0026amp; Decker\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119627190512,"sku":"9780132701204","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132701204_p0.jpg?v=1763640560","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132701204","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}