{"product_id":"9780132702225","title":"Innovation Games: Creating Breakthrough Products Through Collaborative Play","description":"\u003cp\u003eInnovation Through Understanding\u003csup\u003esm\u003c\/sup\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe toughest part of innovation? \u003ci\u003eAccurately predicting what customers want, need, and will pay for\u003c\/i\u003e. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: \u003ci\u003eInnovation Games\u003c\/i\u003e. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ \u003ci\u003etrue, hidden\u003c\/i\u003e needs and desires.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYou’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and \u003ci\u003edeliver the right solutions, right from the start\u003c\/i\u003e. \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eLearn how your customers define success   \u003c\/li\u003e\n\u003cli\u003eDiscover what customers don’t like about your offerings   \u003c\/li\u003e\n\u003cli\u003eUncover unspoken needs and breakthrough opportunities   \u003c\/li\u003e\n\u003cli\u003eUnderstand where your offerings fit into your customers’ operations   \u003c\/li\u003e\n\u003cli\u003eClarify exactly how and when customers will use your product or service   \u003c\/li\u003e\n\u003cli\u003eDeliver the right new features, and make better strategy decisions   \u003c\/li\u003e\n\u003cli\u003eIncrease empathy for the customers’ experience within your organization   \u003c\/li\u003e\n\u003cli\u003eImprove the effectiveness of the sales and service organizations   \u003c\/li\u003e\n\u003cli\u003eIdentify your most effective marketing messages and sellable features\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003ci\u003eInnovation Games\u003c\/i\u003e will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R\u0026amp;D managers, CTOs and development leaders, marketers, and senior business executives alike.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119771042032,"sku":"9780132702225","price":37.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132702225_p0.jpg?v=1763641087","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132702225","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}