{"product_id":"9780132704076","title":"There's No Business That's Not Show Business: Marketing in an Experience Culture","description":"\u003cp\u003e Say goodbye to \"business as usual\"--to succeed today you need show business! \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e How do you market in today's \"experience culture\"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e \u003ci\u003eThere's No Business That's Not Show Business\u003c\/i\u003e demonstrates how to use \"show biz\" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that \"show biz\" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47077395202288,"sku":"9780132704076","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132704076_p0.jpg?v=1763640359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132704076","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}