{"product_id":"9780132704199","title":"What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands","description":"\u003cp\u003e“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.”\u003c\/p\u003e  \u003cp\u003e—Alan Webber, Co-founder, \u003ci\u003eFast Company \u003c\/i\u003emagazine\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.”\u003c\/p\u003e  \u003cp\u003e—Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eStorytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eTHE TEN FUNCTIONS OF STORYTELLING\u003cbr\u003eDiscovering what stories can do for your business   \u003c\/li\u003e\n\u003cli\u003e  THE ABOLITION OF CONTEXT\u003cbr\u003eTelling stories when the past no longer defines the future \u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003e  THE FIVE MOST IMPORTANT STORY THEMES\u003cbr\u003eLeveraging themes your audiences will understand and believe \u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003e  APPLIED STORYTELLING 101\u003cbr\u003eStorytelling for your industry, your company, your brand, and you \u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003e  MASTERING YOUR STORYTELLER’S TOOLBOX\u003cbr\u003eMaking your stories more compelling, more believable, and downright unforgettable \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003cb\u003eUse Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace\u003c\/b\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, \u003ci\u003eand more \u003c\/i\u003e  \u003c\/li\u003e\n\u003cli\u003e  Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive  \u003c\/li\u003e\n\u003cli\u003e  The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147859312880,"sku":"9780132704199","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132704199_p0.jpg?v=1763640763","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132704199","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}