{"product_id":"9780132704793","title":"Designing the Obvious: A Common Sense Approach to Web Application Design","description":"\u003cp\u003e \u003ci\u003eDesigning the Obvious\u003c\/i\u003e belongs in the  toolbox of every person charged with the design and development of  Web-based software, from the CEO to the programming team. Designing the  Obvious explores the character traits of great Web applications and  uses them as guiding principles of application design so the end result  of every project instills customer satisfaction and loyalty. These  principles include building only whats necessary, getting users up to  speed quickly, preventing and handling errors, and designing for the  activity. \u003ci\u003eDesigning the Obvious\u003c\/i\u003e does not offer a  one-size-fits-all development process--in fact, it lets you use  whatever process you like. Instead, it offers practical advice about  how to achieve the qualities of great Web-based applications and  consistently and successfully reproduce them.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147918164208,"sku":"9780132704793","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132704793_p0.jpg?v=1763640472","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132704793","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}