{"product_id":"9780132704847","title":"How to Win Sales \u0026 Influence Spiders: Boosting Your Business and Buzz on the Web","description":"If you’re like most business professionals, you could be losing  $10,000, $100,000, or even $1 million a month on the Web! Catapulting  your business online is easier than you may think. Thanks to new and  emerging developments in Web technology, you can immediately reach more  new customers — free. Plus, you can better leverage your “traditional”  Internet marketing to get more traffic from the search engines and free  publicity from the press.\u003cbr\u003e \u003cbr\u003e Internet marketing veteran and  Entrepreneur columnist Catherine Seda reveals how to attract new  customers, search engine spiders and the press, simultaneously. Use  this approach to skyrocket your sales while building your brand.\u003cbr\u003e \u003cbr\u003e This book reveals the insider secrets of how to:\u003cbr\u003e  • Capitalize on social media, such as blogs, podcasts, and online  video, while watching your profits soar from search engines, e-mail,  and affiliate marketing.\u003cbr\u003e • Maximize your exposure by building your online reputation as an industry expert.\u003cbr\u003e • Recognize search engine spammers who will get your site banned and kill your cash flow.\u003cbr\u003e • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.\u003cbr\u003e • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.\u003cbr\u003e \u003cbr\u003e  This “non-techie” book is for: consultants, entrepreneurs, corporate  marketers, students, investors, journalists and adventurers.","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47148010176752,"sku":"9780132704847","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132704847_p0.jpg?v=1763641797","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132704847","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}