{"product_id":"9780132705011","title":"Visual Design for the Modern Web","description":"Just as great artists must understand their tools, great Web designers must understand the technology behind their art. In Visual Design for the Web, author Penny McIntire shows novice Web designers how to use their tools--including HTML, CSS, and JavaScript--in conjunction with the principles of aesthetics and usability to become masters of their craft. Chapters begin with explanations of the terminology and techniques of web structures, then demonstrate how to apply the rules of design to create beautiful sites.  The book:\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eIllustrates how fundamental principles of design apply to the web\u003c\/li\u003e \u003cli\u003eIncludes charts, diagrams, and graphics to enhance learning and retention\u003c\/li\u003e \u003cli\u003eCovers site analysis, navigation, layout, color, graphics, typography and forms\u003c\/li\u003e \u003cli\u003eDemonstrates multiple techniques for getting just the right look and feel for your web sites\u003c\/li\u003e \u003cli\u003eFocuses on the characteristics that make sites usable, engaging, and memorable\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147918557424,"sku":"9780132705011","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132705011_p0.jpg?v=1763640492","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132705011","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}