{"product_id":"9780132705028","title":"Web Design for ROI: Turning Browsers into Buyers \u0026 Prospects into Leads","description":"Your web site is a business—design it like one.\u003cbr\u003eBillions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?\u003cbr\u003e \u003cbr\u003eWeb design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.\u003cbr\u003e \u003cbr\u003eIt's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.\u003cbr\u003e \u003cbr\u003eIn this book you'll learn:\u003cbr\u003e \u003cul\u003e \u003cli\u003eWhy so many organizations think about web design the wrong way\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eHow small design changes can have a big impact on your bottom line\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eSimple tips  to increase web sales\/leads by 10% – 50% (or more)\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eConcrete design guidelines for: \u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eLanding pages\u003c\/li\u003e \u003cli\u003eHome pages\u003c\/li\u003e \u003cli\u003eCategory pages\u003c\/li\u003e \u003cli\u003eDetail pages\u003c\/li\u003e \u003cli\u003eForms\u003c\/li\u003e \u003cli\u003eCheckout processes\u003c\/li\u003e \u003c\/ul\u003ePacked with helpful examples from a wide variety of sites!","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147851186416,"sku":"9780132705028","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132705028_p0.jpg?v=1763640495","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132705028","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}