{"product_id":"9780132713160","title":"Choosing an Online Payment Service: Google Checkout vs. PayPal (Digital Short Cut)","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eChoosing an Online Payment System: Google Checkout vs. PayPal \u003c\/i\u003e \u003c\/b\u003eis a digital short cut that covers Google's new Google Checkout online payment system. It covers all aspects of using Google Checkout, for both buyers and sellers, and then compares and contrasts Google Checkout with PayPal, the current market-leader in online payments. You will learn which of the two payment systems, Google Checkout or PayPal, should be used, when given a choice. Sellers will learn which payment system is best to use for their online auctions and merchant websites. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eTable of Contents\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e1. Buying and Selling Electronically: How Online Payment Systems Work: A general discussion on how PayPal, Google Checkout, and similar online payment systems work\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e2. Using Google Checkout: For Buyers: A detailed discussion on how to use Google Checkout to purchase items online\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e3. Using PayPal: For Buyers: A detailed discussion on how to use PayPal to purchase items online\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e4. Buyer's Choice: Google Checkout or PayPal?: A comparison of Google Checkout with PayPal for online purchasers; also covers other payment systems an online shopper might encounter\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e5. Using Google Checkout: For Sellers: A detailed discussion on how to add Google Checkout to your merchant website and use the service to manage customer payments \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e6. Using PayPal: For Sellers: A detailed discussion on how to add PayPal to your merchant website and eBay auctions and use the service to manage customer payments \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e7. Seller's Choice: Google Checkout or PayPal?: A comparison of Google Checkout with PayPal for online sellers; also covers other alternatives, such as Amazon Payments\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080188969200,"sku":"9780132713160","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132713160_p0.jpg?v=1763640520","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132713160","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}