{"product_id":"9780132716017","title":"Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk","description":"\u003ci\u003e  \u003c\/i\u003e\u003cp\u003e“This book is a must for any Business Development Manager, Corporate Strategist, R\u0026amp;D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.”\u003c\/p\u003e   \u003cp\u003e \u003cb\u003eRon Pierantozzi, \u003c\/b\u003ePh.D., CEO of PPT Research and Former Director, Business Development, Air Products \u0026amp; Chemicals, Inc.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eA Breakthrough Approach to Investing in Business Innovation\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eMost companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: \u003cb\u003e \u003ci\u003eOpportunity Engineering\u003c\/i\u003e \u003c\/b\u003e.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDrawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You’ll learn how to escape from the “go\/no-go vise” and implement more flexible decision-making that considers \u003ci\u003eall \u003c\/i\u003ethe business alternatives, models, and opportunities associated with each project. You’ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUsing these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work \u003ci\u003efor \u003c\/i\u003eyou, \u003ci\u003enot \u003c\/i\u003eagainst you.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eWhy companies avoid their best opportunities for innovation\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eGetting past risk-averse analysis that snuffs out experimentation and innovation\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eSystematically engineering your opportunities\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eCapturing the upside, slicing out the downside\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eBeyond rigid “go\/no-go” decisions\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eHow flexible, staged innovation creates more opportunities for delivering value\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eConstructing an engineered growth portfolio of innovation investments\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eOptimizing your mix of core-enhancing investments and high potential “long shots”\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119666643184,"sku":"9780132716017","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132716017_p0.jpg?v=1763641891","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132716017","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}