{"product_id":"9780132716192","title":"Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth","description":"\u003cp\u003e \u003ci\u003e“Marketing is part art and part science. The ‘art era’ was ok in the 20\u003csup\u003eth\u003c\/sup\u003e century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. \u003c\/i\u003e \u003ci\u003e \u003cb\u003e \u003ci\u003eImprove Your Marketing to Grow Your Business \u003c\/i\u003e \u003c\/b\u003e \u003c\/i\u003e \u003ci\u003eshows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e–ARTURO MASSA \u003c\/p\u003e  \u003cp\u003eLeading Global Marketing Executive, Fortune 500 Company\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow Marketing Can \u003ci\u003eSystematically\u003c\/i\u003e Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more \u003c\/li\u003e  \u003cli\u003e  New insights from today’s top marketing innovators–including Procter \u0026amp; Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette \u003c\/li\u003e  \u003cli\u003e  How to create a marketing culture of accountability, and empower change throughout your organization \u003c\/li\u003e  \u003cli\u003e  Indispensable reading for every marketing leader, manager, and business strategist  \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eFor the first time, marketing can \u003ci\u003esystematically\u003c\/i\u003e drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the \u003ci\u003efull\u003c\/i\u003e benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDiscover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…\u003ci\u003elearn\u003c\/i\u003e faster, \u003ci\u003eact\u003c\/i\u003e faster, and drive maximum value from every marketing investment you make.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119700394224,"sku":"9780132716192","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132716192_p0.jpg?v=1763641281","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132716192","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}