{"product_id":"9780132763363","title":"How to Measure the Effectiveness of HR Communication","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance \u003c\/i\u003e(9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eA simple, practical, easy-to-adapt model for measuring HR communications–so you can make sure it works and improve it!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe most dangerous assumption you can make about communication? Just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it. There’s only one way to know your communication has been effective: Measure its effectiveness. It needn’t be difficult. We’ll show you a simple model–and how to apply it.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47072067027184,"sku":"9780132763363","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132763363_p0.jpg?v=1763640604","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132763363","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}