{"product_id":"9780132763837","title":"Pump Up Your Presentation with Stories of Substance, Style, and Relevance","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003ePresentations in Action \u003c\/i\u003e(9780132489621) by Jerry Weissman. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhat you can learn from Apple’s iPhone and iPad? How to build narratives that are simpler, more intuitive, and more respectful of your audience.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe colossal success of the iPhone and iPad offers a powerful lesson for crafting your story. Bill Portelli, President\/CEO of CollabNet, says the iPhone has three basic qualities: it’s simple, intuitive, and assumes its user’s intelligence. Anyone who owns one will agree. A well-told story should have the same qualities….\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071985369328,"sku":"9780132763837","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132763837_p0.jpg?v=1763641928","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132763837","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}