{"product_id":"9780132779784","title":"The Culture Cycle: How to Shape the Unseen Force that Transforms Performance","description":"The contribution of culture to organizational performance is substantial and quantifiable. In \u003ci\u003eThe Culture Cycle\u003c\/i\u003e, renowned thought leader James L. Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with \"culturally unremarkable\" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's \"culture cycle\" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through \"Four Rs\": referrals, retention, returns to labor, and relationships. \u003ci\u003eThe Culture Cycle \u003c\/i\u003eexplains how cultures evolve, can be deliberately shaped and sustained, and serve as a powerful \"internal brand\" that can promote innovation and organizational resilience. Heskett guides leaders in linking culture to strategy; managing the forces of change that can deeply challenge culture; adapting corporate culture to local businesses within global enterprises; and credibly quantifying culture's impact on performance, productivity, and profits. He also presents a full chapter on the unique role of culture in mission-driven organizations. A follow-up to the classic \u003ci\u003eCorporate Culture and Performance\u003c\/i\u003e (authored by Heskett and John Kotter), this is the \u003ci\u003enext\u003c\/i\u003e indispensable book on organizational culture.","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47022300889328,"sku":"9780132779784","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132779784_p0.jpg?v=1763640713","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132779784","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}