{"product_id":"9780132782111","title":"Presenting to Win: The Art of Telling Your Story","description":"\u003cp\u003eIn \u003ci\u003ePresenting to Win: Persuading Your Audience Every Time\u003c\/i\u003e, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the \u003ci\u003eeffective, sparing\u003c\/i\u003e use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. \u003ci\u003eUnlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eForeword to the Paperback Edition  xxiii\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003ePreface: What’s Past Is Prologue  xxvii\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eIntroduction: The Wizard of Aaaahs  xxix\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003eChapter One: You and Your Audience  3\u003c\/p\u003e  \u003cp\u003eChapter Two: The Power of the WIIFY  15\u003c\/p\u003e  \u003cp\u003eChapter Three: Getting Creative: The Expansive Art of Brainstorming  27\u003c\/p\u003e  \u003cp\u003eChapter Four: Finding Your Flow  51\u003c\/p\u003e  \u003cp\u003eChapter Five: Capturing Your AudienceImmediately  83\u003c\/p\u003e  \u003cp\u003eChapter Six: Communicating Visually  109\u003c\/p\u003e  \u003cp\u003eChapter Seven: Making the Text Talk  123\u003c\/p\u003e  \u003cp\u003eChapter Eight: Making the Numbers Sing  143\u003c\/p\u003e  \u003cp\u003eChapter Nine: Using Graphics to Help Your Story Flow  157\u003c\/p\u003e  \u003cp\u003eChapter Ten: Bringing Your Story to Life  189\u003c\/p\u003e  \u003cp\u003eChapter Eleven: Customizing Your Presentation  215\u003c\/p\u003e  \u003cp\u003eChapter Twelve: Pitching in the Majors  231\u003c\/p\u003e  \u003cp\u003eChapter Thirteen: Animating Your Graphics  237\u003c\/p\u003e  \u003cp\u003eChapter Fourteen: The Virtual Presentation  257\u003c\/p\u003e  \u003cp\u003eAppendix A: Tools of the Trade  273\u003c\/p\u003e  \u003cp\u003eAppendix B: Presentation Checklists  277\u003c\/p\u003e  \u003cp\u003e \u003ci\u003eAcknowledgments  283\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eIndex  287\u003c\/i\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119771762928,"sku":"9780132782111","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132782111_p0.jpg?v=1763640616","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132782111","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}