{"product_id":"9780132797269","title":"Commercializing Great Products with Design for Six Sigma","description":"\u003cb\u003eOptimize Every Stage of Your Product Development and Commercialization\u003c\/b\u003e   \u003cp\u003eTo remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development. \u003c\/p\u003e  \u003cp\u003eUsing a start-to-finish case study, a practical roadmap, and easy-to-use templates, \u003ci\u003e \u003cb\u003eCommercializing Great Products with Design for Six Sigma\u003c\/b\u003e \u003c\/i\u003e shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches. \u003c\/p\u003e  \u003cp\u003eLearn how to \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eEstablish infrastructure to support successful commercialization\u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003eUse Stage-Gate® processes to minimize risk and optimize the use of people and resources\u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003eCreate better plans: Segment markets, define product value, estimate financial value, and position new products for success\u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003eCapture the \"Voice of the Customer,\" analyze it, and use it to drive development\u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003eChoose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more \u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003eDevelop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more\u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003eTest and improve product performance and reliability\u003c\/li\u003e \u003c\/ul\u003e  \u003cul\u003e  \u003cli\u003ePerform Post Mortems and apply what you've learned to your next project\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhether you're an executive, engineer, designer, marketer, or quality-control professional, \u003ci\u003e \u003cb\u003eCommercializing Great Products with Design for Six Sigma\u003c\/b\u003e \u003c\/i\u003e will help you identify more valuable product concepts and translate them into high-impact revenue sources.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47124224246000,"sku":"9780132797269","price":75.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132797269_p0.jpg?v=1763640925","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132797269","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}