{"product_id":"9780132811552","title":"iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps","description":"\u003cp\u003eThe iPhone app gold rush is on! Thousands of developers want to cash in on    selling their iPhone apps on Apple's App Store. But, with more than 100,000    Apps now available, it's increasingly vital for developers to gain exposure—and    that means marketing. Most independent App developers don't have a    marketing background. They need help and guidance—and this book gives it to    them.\u003c\/p\u003e    \u003cp\u003eAuthor Jeffrey Hughes specializes in helping iPhone developers plan, launch,    and market their software effectively. In this practical tutorial, he shares    everything he's learned: solid marketing principles and specific best practices    for effective, high-value iPhone App marketing. Hughes walks through    outlining a solid marketing plan that can drive development efforts; creating    competitive Apps; identifying the right message; and delivering that message to    the most responsive audience. Readers will learn how to:\u003c\/p\u003e\u003cul\u003e    \u003cli\u003eGet App Store and third-party reviewers to consider their Apps    \u003c\/li\u003e\n\u003cli\u003eWrite effective press releases for their Apps, and time publicity for maximum    effectiveness    \u003c\/li\u003e\n\u003cli\u003eBlog about your App, and get the attention of influential bloggers    \u003c\/li\u003e\n\u003cli\u003eUse Facebook, Twitter, and other social media to generate electronic buzz    \u003c\/li\u003e\n\u003cli\u003eSetting the right price for your App    \u003c\/li\u003e\n\u003cli\u003eUsing promotions and cross marketing techniques    \u003c\/li\u003e\n\u003cli\u003eBuilding an audience that will buy forthcoming products as well\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147851710704,"sku":"9780132811552","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132811552_p0.jpg?v=1763641404","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132811552","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}