{"product_id":"9780132823173","title":"NASA's New Innovation Framework","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise \u003c\/i\u003e(9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eOpen innovation: how NASA mastered a radically new approach to collaboration and problem-solving—and the lessons for your organization.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eA radio frequency engineer from rural New Hampshire contributed the best solution to a public challenge issued by NASA’s Space Life Sciences Directorate. As Aneesh Chopra, Federal CTO put it, his idea “blew away the others whose ideas were under consideration…[with] no complicated RFP, need for lobbyists, convoluted processes…just a smart person [who] was paid a modest $30,000 for his insight.”\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119667953904,"sku":"9780132823173","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132823173_p0.jpg?v=1763640675","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132823173","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}