{"product_id":"9780132850278","title":"Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound","description":"With \u003ci\u003eWriting for the Web\u003c\/i\u003e, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.\u003cbr\u003e \u003cbr\u003e Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only \u003ci\u003eWriting for the Web\u003c\/i\u003e explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven’s Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author’s toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. \u003cbr\u003e \u003cbr\u003e This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. \u003cbr\u003e \u003cul\u003e \u003cli\u003eUses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003e Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice\u003c\/li\u003e \u003c\/ul\u003eTake your learning even further with Lynda's companion book: \u003ci\u003eThe Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content\u003c\/i\u003e.\u003cbr\u003e \u003cbr\u003eFor more tips, exercises, and suggestions for teachers, check out the book’s Web site at www.write4web.com.\u003cbr\u003e \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47147852038384,"sku":"9780132850278","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132850278_p0.jpg?v=1763640718","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132850278","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}