{"product_id":"9780132947138","title":"Inspire!: Why Customers Come Back","description":"\u003cp\u003e8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and–most important–usable.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlan Spoon\u003c\/b\u003e, \u003ci\u003eManaging General Partner, Polaris Venture Partners\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than \u003ci\u003eINSPIRE!\u003c\/i\u003e”\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePaal Gisholt\u003c\/b\u003e, \u003ci\u003ePresident and CEO, SmartPak\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichael Dowling\u003c\/b\u003e, \u003ci\u003ePresident and CEO, North Shore-Long Island Jewish Health System\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eINSPIRE!\u003c\/i\u003e provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.”\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChiquita White\u003c\/b\u003e, \u003ci\u003eSection Head, Product Development, Procter \u0026amp; Gamble\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJim Champy revolutionized business with \u003ci\u003eReengineering the Corporation\u003c\/i\u003e. Now, in \u003ci\u003eInspire!\u003c\/i\u003e, the second book in a series about what’s new and really works in business, he takes on the challenge of inspiring customers—even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about—and will \u003ci\u003estay\u003c\/i\u003e passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOnce again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: \u003ci\u003emaking customers stick.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to reignite customer loyalty by…\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e• Bringing authenticity to everything you do\u003c\/p\u003e\u003cp\u003e• Creating new products that reflect the best of what you really are\u003c\/p\u003e\u003cp\u003e• Delivering new value based on convenience, simplicity, and honesty\u003c\/p\u003e\u003cp\u003e• Nurturing your mystique\u003c\/p\u003e\u003cp\u003e• Choosing the right channel partners\u003c\/p\u003e\u003cp\u003e• Doing well by doing good\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWant more? Check out the e-book collection, \u003cb\u003eJim Champy on What's Really Working in Business\u003c\/b\u003e. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47016199880944,"sku":"9780132947138","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132947138_p0.jpg?v=1763640797","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132947138","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}