{"product_id":"9780133039023","title":"Branding Strategies for Success (Collection)","description":"\u003cp\u003e \u003cb\u003e3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eIn three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In \u003ci\u003eSix Rules for Brand Revitalization\u003c\/i\u003e, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. \u003ci\u003eThe Truth About Creating Brands People Love\u003c\/i\u003e reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, \u003ci\u003eWhat’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands\u003c\/i\u003e shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them \u003ci\u003emove your customers to act!\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eFrom world-renowned leaders and experts, including \u003c\/i\u003e \u003cb\u003eLarry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews,\u003c\/b\u003e and \u003cb\u003eWatts Wacker\u003c\/b\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119458271472,"sku":"9780133039023","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133039023_p0.jpg?v=1763640810","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133039023","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}