{"product_id":"9780133048148","title":"Rebel's Guide to Email Marketing, The: Grow Your List, Break the Rules, and Win","description":"\u003cb\u003eA No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!\u003cbr\u003e \u003cbr\u003eLearn how to\u003cbr\u003e \u003cul\u003e \u003cli\u003eDiscover which email marketing “rules” are obsolete--and when to break the rest\u003c\/li\u003e \u003cli\u003eOptimize every component of your message and campaign\u003c\/li\u003e \u003cli\u003eDrive list growth that translates directly into the top line\u003c\/li\u003e \u003cli\u003eEncourage opt-in by systematically simplifying signup\u003c\/li\u003e \u003cli\u003eBring real humor and creativity back into your email\u003c\/li\u003e \u003cli\u003eWrite a great main call to action--and great secondary and tertiary calls, too\u003c\/li\u003e \u003cli\u003eTake full advantage of tools ranging from QR codes to texting to grow your email list\u003c\/li\u003e \u003cli\u003eMake better technical decisions about prechecked opt-in boxes and other attributes\u003c\/li\u003e \u003cli\u003eKnow when to deliberately introduce “imperfections” into your emails\u003c\/li\u003e \u003cli\u003eUse email marketing and social media to power each other\u003c\/li\u003e \u003cli\u003ePrepare for the short- and long-term futures of email marketing\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47077472305392,"sku":"9780133048148","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133048148_p0.jpg?v=1763640870","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133048148","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}