{"product_id":"9780133092301","title":"The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World","description":"\u003cb\u003e  \u003c\/b\u003e\u003cp\u003eEntertainment Marketing NOW:\u003c\/p\u003e  \u003cp\u003eEvery Platform, Technology, and Opportunity\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more\u003c\/p\u003e  \u003cp\u003eReflects powerful trends ranging from smartphones to globalization\u003c\/p\u003e  \u003cp\u003eDemonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution\u003c\/p\u003e  \u003cp\u003eBy industry insiders with decades of experience as leaders and consultants\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eEntertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst \u003ci\u003eseven billion consumers. \u003c\/i\u003eThat means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today \u003ci\u003eand \u003c\/i\u003etomorrow\u003ci\u003e…any content, on any platform, in any market, worldwide.\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003eYou’ll master innovative new ways to grab consumers’ attention and wallets \u003ci\u003efast\u003c\/i\u003e…make your experiences \u003ci\u003ewannasee, haftasee, mustsee\u003c\/i\u003e…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully market \u003ci\u003eall \u003c\/i\u003eforms of entertainment.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080405991664,"sku":"9780133092301","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133092301_p0.jpg?v=1763640867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133092301","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}