{"product_id":"9780133256024","title":"How to Use Location-Based Marketing to Grow Your Sales and Revenue","description":"\u003cp\u003eUse Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile\/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and\/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics… identifies high-value opportunities to utilize them… and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy \"mistakes to avoid.\"\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119839559920,"sku":"9780133256024","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133256024_p0.jpg?v=1763640998","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133256024","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}