{"product_id":"9780133353891","title":"Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FAIL","description":"\u003cp\u003e \u003cb\u003ePlan, Prepare, React, and Get Ahead Of Any Crisis—\u003ci\u003eIn Real Time!\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eYour business or organization \u003ci\u003ewill\u003c\/i\u003e face a crisis. That’s a \u003ci\u003efact\u003c\/i\u003e. Here’s \u003ci\u003eanother\u003c\/i\u003e: Thanks to social media, crises happen more often and accelerate out of control faster—\u003ci\u003emuch faster\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003eSo…what’s \u003ci\u003eyour\u003c\/i\u003e crisis communications plan?\u003c\/p\u003e \u003cp\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003eDon’t have one? Let’s fix that. \u003ci\u003eNow\u003c\/i\u003e. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, \u003ci\u003eand\u003c\/i\u003e \u003ci\u003edoable\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003eYou’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and \u003ci\u003edoesn’t\u003c\/i\u003e). You’ll learn from folks who’ve been there and lived to talk about it: leaders who’ve been forced to execute their own crisis plans in the most brutally tough situations.\u003c\/p\u003e \u003cp\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003e \u003ci\u003eWhen that\u003c\/i\u003e \u003ci\u003ecrisis comes, you’ll own this book. \u003c\/i\u003eYou’ll be ready. You’ll survive. \u003ci\u003eYou will win\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the radically new dynamics of today’s crises\u003c\/li\u003e \u003cli\u003eAnticipate what might happen, so you can get ahead of any crisis\u003c\/li\u003e \u003cli\u003eEstablish crisis response roles, teams, and notification\/activation processes\u003c\/li\u003e \u003cli\u003eUse free and low-cost services to monitor online chatter for signs of trouble\u003c\/li\u003e \u003cli\u003eRespond in real time, \u003ci\u003ebefore\u003c\/i\u003e your crisis escalates\u003c\/li\u003e \u003cli\u003eCalibrate your response to the realities of what’s happening\u003c\/li\u003e \u003cli\u003eEffectively integrate social media best practices throughout your response\u003c\/li\u003e \u003cli\u003eAvoid the disastrous mistakes panicked organizations often make\u003c\/li\u003e \u003cli\u003eRegain control of your organization’s identity across the web\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071869829360,"sku":"9780133353891","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133353891_p0.jpg?v=1763640944","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133353891","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}