{"product_id":"9780133372731","title":"Smarter Startup, The: A Better Approach to Online Business for Entrepreneurs","description":"\u003cp\u003eWhy do some startups succeed while other do not?\u003cbr\u003e \u003cbr\u003eIn a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough.  In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy some entrepreneurs are luckier than others\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eHow to anticipate success or failure before you begin\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eWhy timing is everything for a startup\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eStrategic positioning to beat the competition\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eBuilding a business that cannot be commoditized\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eMethods for Improving user engagement and profits\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed.  By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106515534064,"sku":"9780133372731","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133372731_p0.jpg?v=1763640968","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133372731","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}