{"product_id":"9780133381610","title":"The Ultimate LinkedIn Checklist For Small and Medium Businesses","description":"\u003cp\u003eWith over 175,000,000 users, LinkedIn is \u003ci\u003ethe\u003c\/i\u003e social business network: the web’s best place to leverage your \u003ci\u003eentire\u003c\/i\u003e network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eThe Ultimate LinkedIn Checklist for Small and Medium Businesses\u003c\/i\u003e will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to: \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eSet up a Profile and Company Page that demonstrates all the value you offer \u003c\/li\u003e  \u003cli\u003eMake your Profile search-friendly\u003c\/li\u003e  \u003cli\u003eLeverage Careers and Products tabs to the fullest\u003c\/li\u003e  \u003cli\u003eDevelop a practical content strategy to keep your page active\u003c\/li\u003e  \u003cli\u003eUse LinkedIn Ads to drive even more business\u003c\/li\u003e  \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eEvery section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119839658224,"sku":"9780133381610","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133381610_p0.jpg?v=1763640918","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133381610","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}