{"product_id":"9780133391046","title":"Pitch Perfect: The Art of Promoting Your App on the Web","description":"\u003cb\u003eThe Must-Have Promotion Guide for Every App and Hardware Developer!\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eDeveloping your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves!\u003cbr\u003e \u003cbr\u003eErica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for.\u003cbr\u003e \u003cbr\u003eNow, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right.\u003cbr\u003e \u003cbr\u003eGreat tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book.\u003cbr\u003e \u003cbr\u003e• Peek behind the curtain to learn how web review sites really work\u003cbr\u003e• Get your product into shape and ready for your marketing push\u003cbr\u003e• Craft great pitches that sell your excitement and explain your product’s key features and appeal\u003cbr\u003e• Lead reviewers “by the hand” with simple, succinct language\u003cbr\u003e• Avoid common mistakes that kill your chances for a review\u003cbr\u003e• Create the essential PR support material your product needs\u003cbr\u003e• Respond productively to both good and negative coverage\u003cbr\u003e• Keep bloggers in the loop about what you’ll be doing next\u003cbr\u003e \u003cbr\u003eIncludes exclusive worksheets and checklists for:\u003cbr\u003e• Profiling potential customers\u003cbr\u003e• Evaluating competitors\u003cbr\u003e• Estimating market size\u003cbr\u003e• Writing and checking your pitch\u003cbr\u003e• Tracking and targeting bloggers","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119498281200,"sku":"9780133391046","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133391046_p0.jpg?v=1763640873","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133391046","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}