{"product_id":"9780133407426","title":"Managerial Analytics: An Applied Guide to Principles, Methods, Tools, and Best Practices","description":"\u003cp\u003eThe field of analytics is rapidly evolving, making it difficult for professionals and students to keep up the most current and effective applications. Managerial Analytics will help readers sort through all these new options and identify the appropriate solution. In this reference, authors Watson, Nelson and Cacioppi accurately define and identify the components of analytics and big data, giving readers the knowledge needed to effectively assess new aspects and applications. Building on this foundation, they review tools and solutions, identify the offerings best aligned to one’s requirements, and show how to tailor analytics applications to an organization’s specific needs. Drawing on extensive experience implementing, planning, and researching advanced analytics for business, the authors clearly explain all this, and more: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e What analytics is and isn’t: great examples of successful usage – and other examples where the term is being degraded into meaninglessness \u003c\/li\u003e \u003cli\u003e The difference between using analytics and “competing on analytics” \u003c\/li\u003e \u003cli\u003e How to get started with big data, by analyzing the most relevant data \u003c\/li\u003e \u003cli\u003e Components of analytics systems, from databases and Excel to BI systems and beyond \u003c\/li\u003e \u003cli\u003e Anticipating and overcoming “confirmation bias” and other pitfalls \u003c\/li\u003e \u003cli\u003e Understanding predictive analytics and getting the high-quality random samples necessary \u003c\/li\u003e \u003cli\u003e Applying game theory, Efficient Frontier, benchmarking, and revenue management models \u003c\/li\u003e \u003cli\u003eImplementing optimization at the small and large scale, and using it to make “automatic decisions”\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":47011433578736,"sku":"9780133407426","price":69.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133407426_p0.jpg?v=1763640885","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133407426","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}