{"product_id":"9780133434255","title":"Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time","description":"\u003cp\u003eGoogle+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and \u003cb\u003e \u003ci\u003eGoogle+ Hangouts for Business\u003c\/i\u003e \u003c\/b\u003e will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another” video or conferencing technology—and why the difference makes it so valuable to \u003ci\u003eyour\u003c\/i\u003e business. Then, Amerland shows you how to: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eMaster the unique dynamics of real-time marketing (and avoid the pitfalls)   \u003c\/li\u003e\n\u003cli\u003eConfidently run a smooth, professional Hangout, stay in control, and handle the unexpected   \u003c\/li\u003e\n\u003cli\u003eRebroadcast your Hangouts to everyone (or just the people you choose)   \u003c\/li\u003e\n\u003cli\u003eUse Hangouts even if you don't use the Google+ social network   \u003c\/li\u003e\n\u003cli\u003ePlan Hangouts that build trust, consumer engagement, and brand equity   \u003c\/li\u003e\n\u003cli\u003eConnect at a deeper personal level, and establish an online identity that reflects \u003ci\u003ewho you really are\u003c\/i\u003e   \u003c\/li\u003e\n\u003cli\u003eDo it all at low cost—or maybe \u003ci\u003eno cost at all\u003c\/i\u003e \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with \u003ci\u003eeveryone\u003c\/i\u003e you need to reach.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47108938006768,"sku":"9780133434255","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133434255_p0.jpg?v=1763641691","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133434255","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}