{"product_id":"9780133480450","title":"Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth (paperback)","description":"\u003cp\u003eInnovate for the future or optimize the present? Reach new markets or build existing ones?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDon’t choose. Don’t settle. Do both.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDoing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth\u003c\/i\u003e, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s \u003ci\u003eDoing Both\u003c\/i\u003e strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDoing Both\u003c\/i\u003e means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter \u0026amp; Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e· Sustaining \u003ci\u003eand\u003c\/i\u003e Disruptive Innovation\u003c\/p\u003e\u003cp\u003e· Existing \u003ci\u003eand\u003c\/i\u003e New Business Models\u003c\/p\u003e\u003cp\u003e· Optimization \u003ci\u003eand\u003c\/i\u003e Reinvention\u003c\/p\u003e\u003cp\u003e· Satisfied Customers \u003ci\u003eand\u003c\/i\u003e Gratified Partners\u003c\/p\u003e\u003cp\u003e· Established \u003ci\u003eand\u003c\/i\u003e Emerging Countries\u003c\/p\u003e\u003cp\u003e· Doing Things Right \u003ci\u003eand\u003c\/i\u003e Doing What Matters\u003c\/p\u003e\u003cp\u003e· Superstar Performers \u003ci\u003eand\u003c\/i\u003e Winning Teams\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47022079213808,"sku":"9780133480450","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133480450_p0.jpg?v=1763641010","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133480450","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}