{"product_id":"9780133511109","title":"Salesforce.com Secrets of Success: Best Practices for Growth and Profitability","description":"\u003cb\u003e  \u003c\/b\u003e\u003cp\u003eNew Tools and Best Practices for Driving More Sales and Profits with Salesforce.com\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e  \u003cp\u003eFrom Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. \u003cb\u003e \u003ci\u003e \u003cb\u003eSalesforce.com® Secrets of Success, Second Edition,\u003c\/b\u003e \u003c\/i\u003e \u003c\/b\u003e is the one guide that will help you transform these opportunities into profit.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDrawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com’s most recent releases.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eReflecting all that’s been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You’ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today’s key obstacles to maximizing the value of Salesforce.com.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eNew coverage in this revised edition includes\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value  \u003c\/li\u003e\n\u003cli\u003e  Leveraging tablets and smartphones to build your CRM strategy  \u003c\/li\u003e\n\u003cli\u003e  Identifying prospects and delighting customers through Salesforce.com’s Social CRM capabilities  \u003c\/li\u003e\n\u003cli\u003e  Promoting more effective internal and external collaboration with Chatter  \u003c\/li\u003e\n\u003cli\u003e  Identifying best practices for going “all Cloud”—and managing the attendant risks  \u003c\/li\u003e\n\u003cli\u003e  Establishing realistic “hard” and “soft” metrics for everything from productivity and profitability to social CRM performance  \u003c\/li\u003e\n\u003cli\u003e  Discovering today’s most valuable third-party AppExchange products \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eTogether with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.  \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47077531025648,"sku":"9780133511109","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780133511109_p0.jpg?v=1763641443","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780133511109","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}